Car Advertising Billboard

Objective

Create a billboard that advertises a car, use imagery that conveys the vehicle and where it would be used. Use mesh gradients in Illustrator to create a realistic graphic of the vehicle so that it looks like it is within the imagery chosen. Font choices should reflect the vehicle choice.

Solution

The car I chose for the advertisement is the Subaru BRZ, it is a sport car made for those people that want to have fun on the road. The most difficult portion of this project was the illustration of the car, mesh gradients are much more intensive than Illustrators other tools. I feel that my illustration looks realistic and represents the car well. The imagery I chose is of the open road, which is where I think this car is best suited. I chose simple fonts to convey how this car is fun while being easy to control.

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