Crafted Caffeine

Crafted Caffeine is a project that I made as practice for package design as well as creating a cohesive brand identity for a product. I chose coffee as it is something that I have an interest in beyond just drinking it. I took inspiration from late 19th century advertising with the worn look of the logo and secondary branding. Once I had the logo and the name chosen I created a mock-up for a bag of coffee beans, with imagery that conveyed the branding and what was inside the product. I then created multiple pieces of merch as well as mock-ups for canned coffee, I imagine this brand would have a strong presence in a local coffee shop or artisanal store such as World Market. This project helped build my confidence and knowledge with branding and creating mock-ups.